Blurring the Lines: How Fromental is Bridging the Gap Between Craft and Fine Art

In the realm of artistic creation, there exists a longstanding divide between craft and fine art. Craft is often associated with skilled manual work, while fine art is perceived as conceptual and expressive. However, there are artists and creators who challenge this rigid categorization, blurring the lines between these two spheres. Fromental, a prominent design house renowned for its luxurious wallpapers, is one such trailblazer challenging the traditional boundaries of craft and fine art.

Fromental‘s ethos is deeply rooted in craftsmanship, with a meticulous attention to detail and a commitment to traditional techniques. Yet, their creations transcend mere craft, embodying an artistic vision that speaks to the soul. Through their innovative designs, Fromental elevates craft to the realm of fine art, forging a new path where the distinction between the two becomes increasingly blurred.

One of the ways in which Fromental challenges this dichotomy is through their collaborations with contemporary artists and designers. These collaborations breathe new life into their creations, infusing them with fresh perspectives and pushing the boundaries of what is considered traditional craftsmanship. One notable collaboration is with Harris Reed, a visionary fashion designer known for challenging gender norms and pushing the boundaries of couture.


In a recent interview with Fromental, we delved into their collaboration with Harris Reed and how it exemplifies their approach to bridging the gap between craft and fine art.
  1. What inspired the collaboration between Fromental and Harris Reed?

Fromental: “We were drawn to Harris Reed’s bold and unapologetic approach to fashion. Their fearless creativity resonated with us, and we saw an opportunity to merge our expertise in craftsmanship with their avant-garde vision.”

  1. How does this collaboration challenge the distinction between craft and fine art?

Fromental: “Harris Reed’s designs blur the lines between fashion and art, much like our wallpapers blur the lines between craft and fine art. Together, we’re creating pieces that are not just functional or decorative but serve as expressions of artistic identity.”

  1. What role does tradition play in your collaborative projects?

Fromental: “Tradition serves as the foundation upon which we build our collaborations. We honour traditional craftsmanship techniques while simultaneously pushing the boundaries of what is possible. It’s about respecting the past while embracing the future.”

  1. How does this collaboration reflect Fromental‘s broader philosophy?

Fromental: “At Fromental, we believe that true artistry knows no bounds. Whether it’s creating a bespoke wallpaper or collaborating with a visionary designer like Harris Reed, our goal is always to push the boundaries of what is considered possible in both craft and fine art.”

  1. What do you hope people take away from the collaboration between Fromental and Harris Reed?

Fromental: “We hope that people see beyond the surface level and recognise the depth of creativity and craftsmanship that goes into each piece. By challenging preconceived notions of craft and fine art, we aim to inspire others to embrace creativity in all its forms.”

Learn more about Fromental and view their collection of wallcoverings here.