Selection Committee Spotlight – Sophie Hedley, Marketing & Communications Director, Rothschild Foundation

Sophie Hedley, Marketing & Communications Director, Rothschild Foundation

Sophie Hedley is a fashion, retail and destination marketing specialist who has worked across various disciplines in the creative and media sector including Vogue UK, In Style magazine, Armani, Selfridges and Bicester Village.  She has also worked as a freelance consultant for Venrex (investment management), Boden, and is a regular contributor to the Mayfarer and Covent Gardener magazines; she is on the advisory board for ‘Been’ an entirely sustainable accessories brand and volunteers her time for Smart Works, a charity that supports getting women back into the workplace. She has recently been appointed the Marketing and Communications Director for the Rothschild Foundation, based at Waddesdon Manor.


  1. What motivated you to join the 2023 LAPADA Berkeley Fair Selection Committee?

I was invited by Kate Gordon to get involved and as I have recently moved from the world of fashion into the world of culture and heritage this felt like a wonderful opportunity to understand more from specialists in their field as I have lots to learn.


  1. As a judge for the LAPADA Fair’s Best Stand and Object Awards, what specific qualities are you seeking in a winner?

I am hoping to see something truly unique, ideally an unusual item that provides a talking point beyond the world of art and precious objects.