LAPADA Fringe
The LAPADA Fringe, a dynamic festival, now in it’s second year, will take place alongside the fair in 2025. Held across Mayfair and the surrounding area, a curated selection of luxury businesses, art galleries, and restaurants are participating with special events and exhibitions.
If you would like to speak to us about participating in the Fringe, please contact Craig Vye [email protected]
Fringe Partners
Mayfair Townhouse
Located on Half Moon Street, alongside Piccadilly, The Mayfair Townhouse is a gloriously eclectic combination of 15 Georgian townhouses, 7 of which are listed. Rich in a delicious history and a haunt for colourful historic characters, The Townhouse is a place where Oscar Wilde meets Alice in Wonderland. Without the traditions of a regular hotel, there is no room that has not been thoughtfully curated; flavours of whimsy combined with practicality define The Townhouse’s 172 individually designed guestrooms and suites.
Stepping out into the heart of Mayfair and into one of London’s most distinguished neighbourhoods, the discerning guest will find a wealth of acclaimed restaurants, luxury shopping, art galleries and museums to luxuriate in and delight the senses; a short walk will lead to Shepherd Market, Green Park and Buckingham Palace.
- 172 rooms and suites (including 12 suites; 3 of which are our Signature Suites and 2 are Garden Suites)
- The Dandy Bar, a stylish cocktail bar at the heart of the property
- The Lower Ground is a vibrant space to work, connect, eat and explore
- 4 stylish and versatile event spaces
- Fitness Suite
- Dog and family friendly
- Home to a collection of 550 hand-picked pieces of art
Gieves and Hawkes
The company was formed from two famous military tailors: Gieves, founded in 1785 and Hawkes, founded in 1771. Gieves became a celebrated supplier of the British Royal Navy and Hawkes of the British Army.
In 1974 Gieves acquired Hawkes and moved from the flagship store to Savile Row in 1975, to become known as Gieves & Hawkes.
Originally home to Lord Fairfax, royal commissioner of customs for King George III. Gieves & Hawkes take inspiration from a rich archive and history while also drawing on over two centuries of craftsmanship and innovation.
Passing into the possession of the Dukes of Devonshire in 1756, No.1 provided a fine London address close to the Court of St. James’s. Home to the distinguished Royal Geographical Society from 1870.
Hawkes, the most prestigious military and court tailors in London, purchased No. 1 in 1913, establishing Savile Row as an epicentre for fine tailoring. This address would go on to become synonymous with London style, dressing the wealthiest and most powerful from Royal Dukes to the political, aristocratic and military establishment.
Warrants holders since George III in 1789, Gieves & Hawkes has continuously enjoyed the patronage of British royalty, reinforcing its unparalleled pedigree and international status.
Bagatelle
Experience the art of joie de vivre at Bagatelle London, a vibrant French restaurant where Parisian elegance meets the energy of Mayfair. Part of the internationally renowned Bagatelle Group, this luxurious dining destination brings the spirit of the South of France to the heart of the city. Indulge in refined Mediterranean cuisine, world-class wines, and signature cocktails in a chic, lively atmosphere where gastronomy and celebration go hand in hand. From golden brunches to spirited soirées, Bagatelle London is more than a restaurant—it’s a lifestyle. Perfect for unforgettable nights, elevated tastes, and spontaneous dancing on tables.
Floris
Founded in London’s St. James’s in 1730, Floris London is proud to have stood as the destination for fine fragrance, craftsmanship and exceptional customer service ever since. For anyone with a love of perfume and British luxury, 89 Jermyn Street is the ultimate destination to enliven the senses. Over centuries of history, Floris has been committed to delivering their passion for the fragrance to everyone that walks through our doors.
Floris is proud to be a privately owned independent family business and through their unique inherent style, character, rooted British artisanal standards compose refined fragrance with family values and reverence for their customers.
Tasaki
Established in 1954, Japanese high jewellery house TASAKI is distinguished by its exceptional craftsmanship, elevated design language, and deep connection to the natural world.
With its own pearl farms in Japan dedicated to cultivating perfect Akoya pearls, TASAKI nurtures pearls of the highest quality from sea to setting, celebrated for their remarkable lustre. As Japan’s only De Beers sight holder since 1994, it has exclusive access to the world’s finest rough diamonds, cut and polished in its Kobe workshops to perfection.
TASAKI’s distinctive designs showcase refined elegance and artistic expression. Every piece of jewellery reflects a profound respect for nature, form, and beauty. TASAKI is proud to be a sponsor of the LAPADA Fair.
Georg Jensen
Georg Jensen, trained as a sculptor, founded his namesake company in 1904, forging a new path in silver design with innovation and artistic invention. His work includes silver hollowware, cutlery, and fine jewellery.
Jensen drew inspiration from the magical landscape around him, including nature, the shimmer of moonlight, and tales from his native Denmark. The brand, representing a leading design movement, has collaborated with numerous artists and designers over the years, contributing to its rich heritage.
Today, Georg Jensen’s fully authenticated collection is globally available, with new pieces added each season under the guidance of its creative director, who draws from the brand’s archive.
Browns Hotel
The Donovan Bar, making it a true London landmark.
Scabal
Founded in 1938, Scabal is the world’s foremost producer of luxury fabrics, supplying elite tailors and fashion houses around the world. Scabal also crafts its own label suits, jackets and shirts in made-to- measure and prêt-à-porter. Savile Row has long been the home of Scabal, settling into number 12 in 1972. Since then, Scabal has been tailoring traditional and contemporary menswear collections from this address, made from over 5,000 of its own exceptional fabrics.
Aranyani
Aranyani, RLI Sustainable Retailer of the Year 2025 is Mayfair’s answer to responsible luxury. You are invited to step into the intriguing world of Aranyani where traditional Indian heritage craftsmanship meets contemporary design. Aranyani, aptly named after The Goddess of the Forest specialises in Italian-leather heirloom worthy handbags that are wearable pieces of art.
Address: Aranyani, 21 Bruton Street, Mayfair, W1J 6QD
Date: Friday 31st October 2025
Timing: 10am until 6pm
