Fromental Transforms the Fair Marquee with AR Enhanced Design
Fromental, celebrated for its luxurious hand-painted wallpapers, will transform the marquee at this year’s Berkeley Square Fair, wrapping the exterior in an iconic classic chinoiserie design that celebrates the history and beauty of the square itself. The design will feature a cutting-edge integration of Augmented Reality (AR) technology, transforming the classical wallpaper into an interactive experience.
Visitors to the fair in Berkeley Square will be captivated by the intricate details on the marquee, which features a lush array of flora, including magnolias, fruit trees, and peonies. Through AR technology, visitors can scan the design with their smartphones to see the delicate Nightingale songbird take flight, bringing an enchanting, interactive element to the artwork. This seamless integration of nature and technology offers a unique way to experience the classic beauty of this chinoiserie scheme.
The wrap’s design is a homage to historical craftsmanship, inspired by traditional papers and reflecting Fromental’s respect for classical art. Despite its deep roots in history, the design has a contemporary aesthetic, blending the past with modern sensibilities.
Fromental’s commitment to innovation and heritage comes as the company prepares to celebrate its 20th anniversary next year. By incorporating AR technology into its designs, Fromental continues to push the boundaries of traditional wallpaper, turning two-dimensional patterns into three-dimensional, immersive experiences.
“At Fromental, we constantly challenge ourselves to blend heritage with innovation,” said Tim Butcher, Co-Founder of Fromental. “The design, brought to life through AR technology, represents our commitment to pushing creative boundaries. Partnering with LAPADA provides an ideal platform to showcase this evolution of traditional design with a modern twist. We believe that by integrating technology with classical art, we can offer a unique and immersive experience that appeals to both history lovers and modern art enthusiasts alike.”
The partnership between Fromental and LAPADA underscores their shared dedication to design, creativity, and innovation. LAPADA, known for its celebration of artistic excellence, provides an ideal stage to showcase this revolutionary approach to wallpaper.
“We are thrilled to partner with Fromental for this year’s fair,” said LAPADA CEO Freya Simms. “Fromental’s ability to merge historical elements with cutting-edge technology perfectly aligns with our vision of celebrating artistic heritage while embracing innovation. The AR-enhanced chinoiserie design is a true testament to the innovation we champion at LAPADA, and we can’t wait for our visitors to experience this unique fusion of the old and the new.”
Fromental remains committed to redefining artistic experiences, blending traditional beauty with futuristic technology. The classic chinoiserie design, with its AR enhancement, is just the beginning of a new chapter in the brand’s journey, ensuring that every creation not only honours the past but also inspires the future.
For more information, visit www.fromental.co.uk.
